Instagram is without a doubt a very powerful tool for business. It is estimated that about 63% of people say that with Instagram they are able to form meaningful connections with tons of brands, and roughly and about 80% of them say that with Instagram they are able to conduct and ultimately decide if they want to make a purchase or not.
All of this implies that with Instagram you can reach a new audience, increase brand awareness, and ultimately grow your sales.
Instagram has roughly 1 billion active users monthly, it is without a doubt one of the most popular social media platforms and one that your business should be using. If you’ve however not been using it, it actually time to set up your Instagram account.
In this post, we will be reviewing how to create Instagram business account login and the various benefits that is involved in having one.
Instagram Business Account Login – www.instagram.com
With that being said, let’s go through how to create an Instagram business account and how to log in.
- The first step is to download the Instagram app.
To begin, you will need to download the Instagram app on your mobile device or you can actually visit the Instagram site.
If you don’t already have an account, you can either choose to download the app or you can create a new account, if you are using a desktop, you can open the desktop version (www.instagram.com) and follow the required steps.
- Sign Up
The next thing you need to do is to fill out the form using your email address (be sure that you choose the business email address), your business name, username, and password.
Alternatively, you can also sign up with Facebook. If you already own a Facebook account, this could be a great option.
It is quite important to note that your username should be your business’s name and the password should follow all the recommended guidelines which include a number, special characters etc.
Note: Instagram will automatically generate a username for you to choose from based on the name that you input. This can easily be changed as you go through these prompts.
- Building Connections
You can easily build connections by finding Facebook friends and contact. You will be asked by Instagram to find people that are within your Facebook. It actually best to make sure that your account is completed and that you have a photo or at least two post before you begin to follow people so it actually okay to click “skip” for now.
- Profile Photo
Photo time! Since this is a business account, it will make a lot of sense if your profile photo is a logo of your business brand. Keep in mind that this is your business account, not your own personal account. Skip the selfies or group photos. If you are however the face of your business, then you can use a professional headshot that you like or at least take a new one.
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After clicking “adding photo” you will be given a few photo import options. Do not import from your personal Facebook account, this will pull in your personal account information. You can alternatively import from Twitter, as long as it is a business account.
Once you have uploaded your profile photo, you will be asked if you wish to save your information. You should click on yes, because this will make future login faster. You can, however, opt to save or you can actually skip again.
Once this has been done, Instagram will suggest pages/accounts for you to follow. You can choose not to follow any of them if they don’t fit into your strategy.
For instance, if you are setting up a business account for real estate, the will be no need for you to follow entertainment weekly.
Click done in the left-right corner to move to the next step
Complete Your Profile
Click on the profile button that is on the bottom right to see your account and then click on the edit your profile button. This is where you can complete your profile info.
You can proceed to fill out bio and contact information field. This is the only space on Instagram that allows you to use a clickable URL. For instance, if you desire to post a URL in the comment section of a photo you post, people are usually unable to click it, so don’t bother wasting your time. Your profile is the only space you can put your URL-preferably directing people to your website, or wherever you want them to go.
Keep in mind that your bio is limited by character count. So we will suggest that you briefly summarize what you do and where you’re located. You can as well edit this section whenever you’d like, so you don’t need to worry if the perfect words aren’t coming to you right away.
- When it comes to this aspect, click on “Try Instagram for Business Tool” and follow the self-guided steps and instructions to complete your profile and be sure to take advantage of the tools that Instagram offers.
- Link your Facebook Page: You will need a Facebook business page to be able to have access to Instagram business. Why’s that? This is because Instagram will normally ask you to link your business Facebook account or create one. For the sake of those that are not aware, Facebook acquired Instagram a few years ago so this means that there’s a lot of integration than ever before with these two platforms.
Instagram Business Account Strategy
After setting up your business account, you need a few strategies.
Instagram can actually help you grow your business. Instagram ads can get you in front of a lot of people that want what you have to offer, regardless of whether they’re in your network or not.
You can also navigate paid social ads.
Getting started on the Instagram business account login can be hugely beneficial for your business and brand, and thankfully, this is quite easy to do. By following the above steps, you will be ready to start moving.